What is CPA

CPA means Cost Per Action and some times it is also known as Pay Per Action or PPA . CPA is one kind of advertising model where advertiser pay for any particular action.It can be impression,form fill up, click, sales,ewns letter sign up,registration etc .

 

It depend up on the offer that what offer is asking to do the CPA marketer .The advertiser have to only when desired action occurred by the CPA marketers other wise they dont have to pay any thing.
CPA is also know as Cost Per Acquisition because advertiser asked to CPA marketer to perform certain action. To know the success or cost of per lead marketers divided cost by number of acquisition. Suppose you spent $100 to promote something and you got 10 sales then Cost per acquisition will be $10 per lead.

Now you must be thinking that from where you can get the offer to promote and make some money . We can get offer from CPA network.  CPA network as a mediator between the big companies who want leads,sales,registration etc and on the other side CPA marketers are sitting on (We are affiliates )  who will promote their offer and for every action they get paid.

In simple term CPA marketers market the companies offer and for every desired action which is determined by the companies they get payed. CPA marketer are also known as publisher and one more thing I would like to tell you that CPA marketing is not like affiliate marketing where you can promote any product.Here you have to get approved in CPA network once you are approved by CPA network website then only you are able to promote offers.

It is not hard to get in CPA Network they are also willing to earn money just like but they want genuine marketers who really want to make money not a fraud or scam. If you are experienced have email list base ,website or blog you are good to go. Dont worry if you are newbie also I am going to write in upcoming section that “How a newbie get approved in CPA network.”